Deforestation is a major threat to Madagascar's biodiversity, as 90% of Madagascar's endemic species live or heavily rely on the forest. However, because of deforestation, over 8000 species are either classified as vulnerable or endangered. When you purchase a Madagascar bracelet, you plant 3 trees in coastal Mahabana and Ankarafantsika National Park in Madagascar, while raising awareness about deforestation in Madagascar and its effect on both wildlife and our lives.

Keeping trees alive is as important as planting new ones. This is why we finance awareness videos on social media, to show people what we can do to minimise the impact of deforestation in our everyday lives. Along with financing tree planting projects, we also finance the protection of our newly planted trees.